The platform primitive

The thread is the unit of work.

Every focused conversation in Tetra gets its own thread. The people who need to be in it. Everything that conversation needs — messages, files, recordings, decisions. Not a channel everyone can see. Not a DM that disappears. A thread that holds together until the work is done.

The collaboration tools that grew up in the 2010s treated the channel as the unit of organisation — broad, persistent, public-by-default within a workspace, designed to keep everyone "in the loop." A decade later, those channels are why nobody is in the loop. They are too noisy to read, too broad to act on, and too persistent to leave.

Tetra was built around a different primitive. The thread is narrow by design. It contains one focused conversation, with the people who need to be in it, and everything that conversation needs to reach a decision — text, files, ICAN recordings, reactions, private replies. When the work is done, the thread closes. When the work resumes, the thread reopens with all its context intact.

This page describes the four thread types Tetra ships today. Each is in production. Each is built around the same primitive, with different defaults to match different work patterns.

Thread types in production

Four shapes. One primitive.

Different conversations need different defaults. A project conversation needs many people and full participation. A leadership announcement needs many people and one-way communication. A private discussion needs two people and full discretion. Tetra ships four thread types tuned for these patterns.

In production
PR

Project threads

The standard thread. Multi-participant, two-way conversation for the work that needs collaborative thinking. Members added or removed cleanly. Admin privileges per thread. Latest activity sorts to the top.

What ships in project threads
Multi-member with admin privileges
Full two-way messaging with reactions
Private replies inside the thread
ICAN recording embedded in context
File sharing with dedicated Shared folder
In production
BC

Broadcast threads

For announcements, leadership updates, helpdesk-style communication. One-to-many delivery with private reply capability. Recipients can ask their question without the broadcast becoming a free-for-all group chat.

What ships in broadcast threads
Instant delivery to all participants
Private reply — the answer goes only to the broadcaster
Read status for compliance audits
Searchable across the broadcast archive
Member management with admin control
In production
PV

Private threads

Two-person, fully encrypted, fully private. For the conversations that should not be visible to anyone else — a manager and a direct report, two leaders working through a sensitive issue, a confidential supplier discussion.

What ships in private threads
Strictly two participants
End-to-end encrypted by default
No screenshot indicator on counterparty
Cannot be added to or extended later
No ICAN recording — conversation only
In production
RO

Read-only threads

For published reference material, policy documents, compliance bulletins. The thread is permanent and visible, but recipients cannot reply. The point is the artifact, not the conversation about it.

What ships in read-only threads
Publish-once, read-many
Searchable by all recipients
Read receipts for compliance evidence
Files attached for download
No ICAN recording in read-only threads
Thread vs channel

Why narrow by default beats broad by default.

A channel is a megaphone with a subscription model. A thread is a conversation with the people in it. The differences compound as the company grows.

The channel model

Broad. Persistent. Loud.

  • Everyone subscribed sees everything posted
  • Important messages buried under casual chatter
  • Notification fatigue forces people to mute or skim
  • Channels accumulate; people stop reading
  • Threads become unwieldy reply chains
  • Decisions get lost in the scroll
The Tetra thread

Focused. Contained. Done.

  • Only the people who need to be in it are in it
  • Every message belongs to one focused conversation
  • Latest activity surfaces what is moving now
  • ICAN recordings, files, reactions all live in context
  • Search returns the decision, not the noise
  • Thread closes when the work is done

See how a thread actually feels.

The thread primitive is hard to explain in words and easy to feel in a 30-minute demo. We will walk through the four thread types with your team using your actual work scenarios.